Everyone seemed to have their place in the project life-cycle at the web design agency; everyone but little Findability. Occasionally someone would notice his value to a project, but instead of giving him the care he deserved, they’d just fork over copious amounts of cash to ship him off to his sketchy uncle SEO, who tied him up and fed him keywords all day long. He spent so much time at uncle SEO’s that everyone started to think Findability was SEO, and subsequently became a little dubious of his importance.
Aaron’s article, Findability, Orphan of the Web Design Industry is a great reminder that we should not overlook the importance of findability, nor confuse it with SEO and usability as we create our designs and interfaces.