We’re all programmers now. We all have to decide what to post next, what to point to next, what to launch next. Is there a skill in dreaming up Must-See Thursday nights, or in establishing a season of Shakespeare or even in deciding what’s on the special list at the restaurant? I think there is.
This is one of the most important lessons I’ve learned over these last few years working at a high-tech media company. Crafting, combining and scheduling content is just as important as, and not that different from, writing code and designing interfaces.
If your work hits the screen, you’re programming at some level.