there’s a certain amount of creativity in design, but that’s just one part of a very meaty, robust toolkit. Teaching a designer to be creative without teaching them ethics is akin to a medical school teaching a surgeon how to open up a torso without teaching them how internal organs work. Anyone who wants a career as a designer is going to need to speak about someone’s business and organizational goals. They’re going to have to learn how to analyze data, and how to measure effectiveness. They’re going to have to learn how to build and extend brands and to do goal-driven work. Most of all, they need to learn how to measure the effectiveness of their own work. Not only for the company, but more importantly for society at large. Design is not about expressing yourself. Design is not about following your dream. Design is not about becoming a creative. Design is about keeping people from doing terrible things to other people.
Mike Monteiro in Ruined by Design