Creative skills, on the other hand, are about empowering a group to do the hard work of building something that has never existed before. Generating purpose in these areas is like supplying an expedition: You need to provide support, fuel, and tools and to serve as a protective presence that empowers the team doing the work. Some ways to do that include: • Keenly attend to team composition and dynamics. • Define, reinforce, and relentlessly protect the team’s creative autonomy. • Make it safe to fail and to give feedback. • Celebrate hugely when the group takes initiative.
Daniel Coyle in The Culture Code