Highlight from 'Thinking in Bets' by Annie Duke

If you want to pick a role model for designing a group’s practical rules of engagement, you can’t do better than Merton. To start, he coined the phrase “role model,” along with “self-fulfilling prophecy,” “reference group,” “unintended consequences,” and “focus group.” He founded the science of sociology and was the first sociologist awarded the National Medal of Science.
— Annie Duke, Thinking in Bets