beer

The Urban Cup Holder by Up to You is an amazing idea that transforms your environment on the go. In a large metropolis, it could shift the usual travel patterns, hopefully slowing life down by encouraging people to use the space around them and communicate. Or, as one commenter noted, it could be a nice way to extend the footprint of a cafe, something that could prove important to smokers as more and more cities enact non-smoking ordinances.

I think it will get the most usage (at least here in Austin), as a beer holder. Whether you need a spot for your brew when you’re on a party barge, or on the patio at one of your favorite night spots, the Urban Cup Holder would be pretty damned useful. The built-in hook would be handy for jackets or grocery bags, though I’m not sure how much weight it could hold.

I can’t find a product page, nor any photos beyond the one I snagged from swissmiss, so I have no idea if this is anything more than a concept. I’m going to contact Up to You in order to learn more, as I’d love to see these in use.

Via swissmiss (where I snagged the photo), via Ben Hammersley

Se the comments for an update.