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Alex Jones

I lead teams at the intersection of strategy and design. Autodidact. Polymath. Barbecue acolyte. I start fires (the good kind).

Starting a Group

Consistency, Communication & Experimentation

Setting consistent meeting times and regular communication is key to the success of your group, but without a bit of experimentation, you may not find what works best. Each compliments the other.

Consistency

Set up a regular schedule for your meetings. Refresh Austin meets the second Tuesday of every month from 7:00 to 9:00pm. Those few times when we’ve had to find a new venue, we have made sure to get a guarantee from the new spot that we will have that day and time every month. Switching the day, time or location in any but the most extreme of circumstances is a recipe for confusion, resulting in reduced participation. Make a choice and stick with it for at least three months.

Your members will appreciate the consistent schedule as that gives them a chance to arrange for babysitters, reschedule other events and make it easy for them to avoid conflicts down the line.

Communication

It’s easy to let the days slip by without sending an update to the group, yet we all hate a communication vacuum. Make sure you let people know what’s happening early and often. This is your opportunity to build some excitement and provide some warning when change is in the air. Once you have established your routines and the group is running smoothly, make sure you continue to send updates. I cannot stress this enough – update update update!

Experimentation

It’s important to try things – what works for one group may not work for another, so be willing to give something different a shot. This may seem to go against the consistency point above, but it’s the one way that you can strike the right balance.

Be ready to kill off an experiment if it isn’t working, but make sure that you won’t frustrate the members of the group with too many changes in too short of a time. Don’t forget to communicate the changes and the reasons behind them to the group. People don’t likely care about all of the details, but everyone likes to know that there’s a reason for a chance.

Benevolent Dictatorship

If you can get a dedicated group of people to sign up for the work involved and consistently meet their responsibilities, then you’re good to go. But if that doesn’t happen, it’s time for you to become a benevolent dictator. You may not want to be the sole person in charge, but decisions need to be made and work needs to be done. Step up.

Democracy is great, but if you put every decision up for a vote, or if you rely on people who can’t or don’t get the work done your group will fail. Step up. Make decisions.

Your group wants the group to work and they want decisions made. You’ll lose a lot of time and effort spinning your wheels if you wait for approval instead of actively building. Step up. Make Decisions. Move Forward.

Organizing Leadership: Boards and Councils

As we covered in a previous post, leadership requires you make some key decisions and put in some effort to kick-start a group and to ensure it grows. This may all be on your shoulders, but there are many different ways you can structure group leadership, including the concept of a council.

Formal Councils & Boards

You don’t need a president, though if that works for you, go for it. Refresh Austin tried the concept of a rotating board, which allowed us the ability to split up the duties so no one person was overwhelmed with work. If you are trying to revive or improve an existing group, contact some of the most active members of your group and invite them to join the board. It is vitally important that you select people who are excited about the group and have participated in the past. If you have enough people interested then this may be a great set up for you.

Tip: If you’re just starting the group, don’t worry about voting to fill the roles, pick your most excited and competent people  and split up the roles. In Refresh Austin, we specifically set a three month cap on this first board so everyone understood that we were in the roles merely to get the group moving, and that after the first 90 days anyone could volunteer for a spot on the board.

Roles

Here are some roles that might be useful for your group. Mix and match to meet your needs, but avoid having too many people involved. Small groups can make decisions, big groups are constantly delayed.

The Venue Coordinator chooses and reserves a venue. The goal is to have a regular meeting spot that is relatively convenient for the group (you won’t please everyone), has the equipment you need (a projector, screen etc.) and is discussion-friendly., and at or in walking distance of a bar or restaurant where people can socialize afterwards.

The Topic Scheduler publishes the event schedule, including information about the discussions and presentations. This person gathers and coordinates requests for topics, receives feedback from the group as to what should be covered and lines up speakers.

The Materials Wrangler is needed if your venue doesn’t have the equipment required for your meeting. They ensure that a projector is brought to each meeting, and is responsible for gathering any other materials that may be needed. They do not have to own the materials, they merely need to ensure that someone will bring them.

The Communicator ensures that meeting notices, reminders and group news are sent to the group throughout each month and updates the Web site and any other tools.

The Archivist is responsible for gathering the presentation materials and posting them on the site after the meeting. Ideally the Archivist would capture audio or video of the event which could be turned into a podcast.

Step Up and Lead

When no one makes decisions, nothing gets done. Having a strong voice, or a set of unified voices is key for setting and achieving goals.

The foundation you put into place is key to your success. Build a group that you would be proud to join if it already existed. What do you want to gain from the group? This is a pivotal time for your group, so step up, or support someone who is willing to step up.

“Who’s going to do all this work?”

There are many structures that you can adopt and while each is dependent on the willingness of your membership to step up, ultimately its on your shoulders to get this going. Yep, the fact that you care enough to read this means that it’s on your responsibility.

I know that can be a heavy burden and it’s tempting to ease the weight by making this a democratic endeavor from the start, but before you can vote on anything, someone has to rase the banner for people to gather around. That’s you.

Odds are good that you’ll find some volunteers early in the process – people who have ideas and want to share their passion for this idea. Great! Help is good, but you need to ensure that the help follows through. That may come off as dismissive, but it’s not. We all have the best of intentions, but this modern age keeps us busy, so we prioritize how we spend our time and energy shifting our priorities.

So, how do you balance the need for resources with the reality of priorities different than yours? There are a few of ways: go it alone, create a formal division of labor or form an informal coterie of people that you can rely on. Each has benefits which we’ll cover in upcoming posts, but its important to realize that you may well adopt each of these at different points and that’s fine. It’s not a progression, it’s a set of tools that help you do what it takes to be successful.

You Can’t Please Everyone and You Shouldn’t Try

The reality of the situation is that you can’t please everybody. Any decision for a group larger than five (if not smaller) is likely to work out poorly for at least one member. Someone will likely feel slighted, if not altogether pissed off and you’ll hear about it. Luckily, it’s not your job to make everyone happy.

Really.

Your job is to move your group forward. Your job is to ensure that as many people as possible (within reason) can participate. It’s too easy to miss an opportunity because one member isn’t able to participate, or doesn’t care for the topic or the venue or the day. Make a decision that will benefit the majority of the group and move forward.

People who want to be a part of the group will find a way to participate if its important to them and in time you’ll find the right balance to ensure as many people as possible can participate.

Two Questions to Ask Yourself

The hardest step is the first one, but it doesn’t have to be. Let’s start with two key questions that will help you roll forward.

What Do I Do First?

Have you defined the purpose of the group? It doesn’t have to be fancy, but you need some semblance of purpose. Not sure? Start with something simple like “I want to hang out with other people interested in _______.”

Next, set a date, decide on a location (preferably with food and/or drink), call a meeting and spread the word by inviting the people you know who are interested in the topic and ask them to spread the word too.

Tip: Make it easy for people to recognize you. In your communication, tell people how they can recognize you and where they will find you – “I’m wearing a blue cap and an Atari t-shirt and I’ll be at the round table in the back”.

People are Here, So, What Do I Do Now?

So, you have everyone together, what’s next? Well, hopefully people will start chatting. Informal introductions are good, but it’s up to you to say hi to people, introduce yourself and attempt to get folks involved. Nothing fancy, just be friendly.

Tip: Try to come with a few questions, topics or ideas to discuss to kick off conversations and reduce conversation gaps.

As the event rolls forward, gauge people’s interest – are they having fun? would they like to meet up regularly? Hopefully you’ll get a yes on both counts or you’ll learn how to improve the next one. It’s time to set the follow-up gathering. You might want to do this while everyone’s there to see when they would like to meet next, or you can set up the next meeting later if that’s more convenient. Make sure to set up the next meeting shortly after the first.

Wash, Rinse, Repeat

Maintain your momentum. If this is fun, keep it going by setting regular meetings. In time you can decide if you like the group exactly as it is, or if you want to step up, which we’ll cover in an upcoming post.