Windows

I recently posted a quote from Steve Ballmer discussing a key difference between Apple and Microsoft, which I titled A Complete Experience. Having spent a bit more time thinking about it, I thought I would capture some of those thoughts here. This is basically a brain-dump, so it is by no means comprehensive, or for that matter a fluid discussion.

For Ballmer to claim that Microsoft is committed to choice doesn’t match their past business practices. I’d love to see them truly commit to changes that support real user choice and a better end-to-end experience. The subtle knock of Apple (a “narrow” experience) is to be expected, though again it stretches the truth.

OS X, Apple’s computer operating system is not as broad as Windows in terms of configurations and options (six versions of Vista to choose from – two for OS X, one of which is targeted for servers – no confusion there), but that’s a very good thing for the people who buy and use computers. Windows provides every possible configuration option just in case one person out of 10,000 may want it. That’s pretty cool, except for the fact that it often clutters the experience for the other 9,999 folks.

Apple has gone the other route, making a vast majority of decisions for the users – focusing on normal people instead of edge cases. Power users can dive into the command line and utilize the full power of the BSD subsystem. They both have to strike a balance, but have chosen vastly different ways to do it. I’ve come to love Apple’s way of doing it.

If the experience were truly “narrow”, you wouldn’t have the wide swath of user types – students, lawyers, parents, kids, entrepreneurs and hard core developers. That last one is important – many dedicated techies who write programs and Web applications that millions of people use day in and day out switched to the Mac. These are the people most likely to tweak their system, to be that one out of 10,000. They chose the focused end-to-end experience over the bucket of options.

The experience is so much smoother on the Mac and my levels of frustration are amazingly low when I work on my computer. Hell, frustration doesn’t tend to crop up very often. I should say that my level of contentment and the occurrences of elation are rather high compared to any other product or service that I use on a regular basis.

In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience.

Microsoft CEO Steve Ballmer

The quote is from a memo that Mr. Ballmer sent to Microsoft employees this past July outlining the company’s strategy for 2009. Aside from the not-so-subtle “narrow” swipe, it’s a concise summation of why so many of us have switched to Apple products (not just the computer) after years, if not decades using PCs running Windows.

The experience matters.