What gets measured gets done, no matter the cost. But there is a genuine danger in reducing product onboarding and design to an exercise in metric manipulation.
Archives for January 2015
4 Ways to Use Psychology to Win Your Competition’s Customers
Waffle Iron “Fried” Cheese (Queso Frito)
Yeah, this link directly follows the one discussing diet and exercise.
Exercise vs. Diet: Which Is More Important for Weight Loss?
How Timberland used customer data to reboot its brand
In the past year, though, Timberland has staged an impressive turnaround, with sales surging 15 percent in the most recent quarter even as the broader retail industry has posted only modest growth. Its sales have improved in every global market and every product category, delivering a fatter profit margin — about 13 percent in 2014, up from 8 percent in 2011.
Timberland has revamped everything from its product design to marketing to merchandising strategies. And data science provided the fuel and the framework for each of its changes.