Analyze who stands to lose something under the new system. This step follows the previous one. Remember, transition starts with an ending. You can’t grasp the new thing until you’ve let go of the old thing. It’s this process of letting go that people resist, not the change itself. Their resistance can take the form of foot-dragging or sabotage, and you have to understand the pattern of loss to be ready to deal with the resistance and keep it from getting out of hand.
William Bridges, Susan Bridges in Managing Transitions